Communications Leadership | Strategic Planning & Implementation | Relationship Management
Advocacy · Issues Management · Fundraising · Media Engagement
Electronic and Print Media · Organizational Leadership · Legislative & Regulatory Liaison
An architect of strategic communications and marketing plans; exceptional track record of quality implementation
Proven advocate on complex and sensitive business issues; deep experience in media engagements
Proficient in the development of valuable relationships with senior stakeholders and policymakers
Extensive business leadership experience in private, public and not-for-profit organizations
Creator of provocative marketing and communications tactics; a dedicated team leader with a contagious can-do philosophy
Selected Professional Experience
Construction Industry Education Foundation | Sacramento, California
Executive Director | September 2015-Present
Lead strategic execution and implement effective management for the organization; increased the number of high school students served from 350 to over 7,000; expanded service area from six counties to three states; expanded programming from 19 to more than 250 high schools.
Launched advisory boards, committees, and volunteer opportunities which now include more than 350 industry leaders annually.
Manage events serving more than 10,000 attendees per year.
Expanded the board from five to 25 members and implemented a minimum give/get contribution for board membership; lead development of organization’s first strategic plan.
Organize, plan, and execute annual budget, grants, and fundraising events which has led to a ten-fold increase of total earned revenue.
Supervise and coach staff including expanded program management and support positions; launched annual staff retreat and bi-annual board retreat.
Sacramento Regional Builders Exchange | Sacramento, California
Communications Director | April 2015-Present
Provide leadership and strategic direction for marketing, communications, and public relations by developing strategies, policies, and activities to build awareness and preference for the organization.
Serve as spokesperson and primary media liaison; develop and maintain strategic alliances with community leaders, local officials and the media to promote the organization’s brand.
Oversee and maintain brand compliance among all areas; oversaw the development and implementation of a strategic communications plan; expanded social media presence of the organization.
Supervise the planning, creation, and production of advertisements, posters, programs, invitations, and other graphics materials as needed for both internal and external audiences; coordinate website updates including a new and responsive thematic design that resulted in a 15 percent increase in visits. Serve as editor-in-chief of the SRB-Xtra monthly newsletter.
Jesuit High School | Sacramento, California
Vice President for Marketing and Community Relations; previously Director of Communications | July 2010-June 2014
Launched Jesuit’s Office of Communications; implemented comprehensive communications, marketing and technology campaign to maximize stakeholder preference, resulting in 33 percent increase in summer registrations.
Conceptualized web, print and social media strategies to perfect Jesuit’s image, making the institution Facebook’s most-followed U.S. Jesuit high school.
Served as public spokesperson and primary media liaison; represented Jesuit at various public events, forums and conferences. Hosted more than 200 media calls in four years. Garnered recognition for student and staff achievements.
Managed community, government, and media relations; forged quality relationships with governmental and community leaders; led personal and group engagements with stakeholders.
Oversaw video production services, including live broadcasts; provided event management of all-school events as needed including co-chairing 50th Anniversary Year events.
Coordinated the development of the Technology Strategic Plan with the school’s principal, which promoted the innovative use of technology across all areas of the organization.
Directed website redesign, encompassing best practices from public and private sources. Increased user hits by 16 percent; integrated e-commerce campaigns shifting more than $1 million annually into online transactions.
Created editorial standards and guidelines for all school logo marks and website content; developed organization’s first centralized style guide; more than 130 print and web edits were made using guidelines.
Launched online logo wear store, resulting in more than $40,000 in new annual online revenues.
Oversaw third-party consultants, with collective contracts in excess of $400,000.
Supervised crisis communications management efforts; engaged senior staff and families in crisis plan development.
California Department of Mental Health | Sacramento, California
State Level Programs Administration; previously Director’s Office of
External Affairs | Jan 2009-June 2010
Composed the County Performance Contract which distributed more than $950 million in annual funding.
Managed the Projects for Assistance in Transition from Homelessness federal grant; conducted site visits and reviews.
Assisted in the development of the Operation Welcome Home state project for veterans.
Led development of a $60 million strategic plan for the Mental Health Services Oversight & Accountability Commission to reduce mental health stigma and discrimination. Oversaw a team of 15 contractors and staff and a committee of 56.
Testified at oversight boards and public forums; represented the Director at functions throughout the state.
Completed state hospital visits; assisted in the Gubernatorial Appointments of their advisory board members.
Volunteer Leadership Assignments
Oversaw annual organizational budgets in excess of $1 million; performed executive performance planning and reviews; oversaw website redesigns; implemented social media programs; maximized brand management; negotiated and executed communication and personnel contracts.
KVIE Public Television
Community Advisory Board | 2013-Present
California Association for Career & Technical Education
Trade & Industrial Associate Group Chair | 2023-Present
Capital College & Career Academy
Board of Directors, Chairman | 2019-2022
Fairytale Town – a division of the City of Sacramento
Board of Directors, President | 2008-2018
University of Southern California
Alumni Club of Sacramento, President | 2009-2013
River City Food Bank
Board of Directors, President | 2008-2013
Phi Kappa Tau Fraternity Gamma Iota Chapter
Board of Governors | 2008-2013
College of William and Mary Alumni Association
Board of Directors | 2007-2010
University Education
University of Southern California | Los Angeles, California
Doctor of Policy, Planning, and Development (Communication of Policy & Campaign Management) | Candidate
Master of Public Administration (Organizational Management) | May 2007
California State University, Sacramento | Sacramento, California
Master of Arts | Government (Urban & State Politics and Political Theory) | Aug 2006
College of William and Mary | Williamsburg,Virginia
Bachelor of Arts | Government, Minor – History | Dec 2004
Notable Roles
University of Southern California | Office of Student Affairs | Los Angeles, California
Housing Advisor | 2006-2008
University of Southern California | Sol Price School of Public Policy | Los Angeles, California
Dean’s Office of Development and External Relations | 2006-2007
Elaine Wright for Elk Grove Community Services District Board of Directors | Elk Grove, California
Campaign Manager | 2006
California Strategies, LLC | Sacramento, California
Administrative and Research Assistant | 2005-2006
Honors & Memberships
Sacramento Young Professional of the Year (2012) | Sacramento Metro Chamber of Commerce
40 Under 40 Emerging Leader (2016) | Sacramento Business Journal
Phi Taus Under 40 National Award (2014) | Phi Kappa Tau Fraternity
Digital Social Media Campaign Gold Award (2012) | Sacramento Public Relations Association
Leadership Sacramento (2012) | a program of the Sacramento Metro Chamber of Commerce
Association Leadership Academy (2022) | a program of the California Society of Association Executives
Metro Inspire Project | Founding Member
American Society for Public Administration
International City/County Management Association
Pi Alpha Alpha National Honor Society | Public Administration
Pi Sigma Alpha National Honor Society | Political Science
Public Relations Society of America
United States House of Representatives Page Association